Market Intelligence: Executive Summary

131 companies analyzed — 28 August 2026

Market Health by Domain

Composite health score per industry domain based on average reality scores, intent-reality gaps, and archetype distribution.

75/100Technology & Software4 companies 72/100Other3 companies 70/100Media & Publishing2 companies 66/100Financial Services11 companies 65/100Telecommunications3 companies 60/100Industrial & Manufacturing26 companies 59/100Energy & Utilities10 companies 59/100IT Services & Consulting15 companies 58/100Insurance & Pensions10 companies 53/100Transport & Logistics6 companies 51/100Retail & Consumer24 companies 50/100Healthcare5 companies 48/100Construction & Real Estate8 companies 47/100Forest & Paper4 companies

Foresight Coverage

16/30
themes with 3+ signals

Demand Intensity (avg gap per dimension)

Values17.7 Strategy13.8 AI Readiness-4.7 Operating Model-4.9 Service Portfolio-18.5
Negative values = market-wide gap where companies underperform their ambitions

Key Metrics

131
Total Companies
131
With Full Data
10
Top Foresight Themes
50
Opportunity Ranked

Adaptation Capacity x Future Exposure Gap

Trapped

29
Low cushion, future pressure is high

Capable but Exposed

37
Capacity exists, but future forces are building

Limited but Sheltered

36
Lower capacity, but future pressure is lower

Future-Ready

29
Strong cushion and lower future pressure

Opportunity Map

Ranked by proactive demand-creation potential: future exposure, adaptation capacity, latent need delta, readiness gap, and score confidence. Current vulnerability is shown as context.

Score formula: Demand Creation Potential = 0.30*future_exposure_gap + 0.25*adaptation_capacity + 0.20*latent_need_delta + 0.15*readiness_gap + 0.10*score_confidence; current vulnerability is context, not the main driver

Domain Rankings

#DomainDemand PotentialFuture GapAdapt. CapacityCurrent Vuln.Latent DeltaCompanies
1Other63.371.764.628.543.23
2Technology & Software62.666.873.82739.94
3Industrial & Manufacturing58.367.361.640.427.326
4Telecommunications5766.358.837.428.93
5Financial Services56.86462.333.130.911
6Insurance & Pensions54.863.957.938.225.710
7Forest & Paper53.764.252.846.317.94
8Energy & Utilities5362.25941.121.310

Top 50 Company Opportunities

#CompanyDomainDemand PotentialFuture GapAdapt. CapacityCurrent Vuln.Latent DeltaWHY/WHAT Signal
1SwedbankFinancial Services73.879.97025.854.10
2HaltonIndustrial & Manufacturing73.581.972.632.149.80
3SSAB EuropeIndustrial & Manufacturing72.578.872.828.450.40
4OuraTechnology & Software70.579.171.331.847.30
5TF BankOther69.281.661.135.446.20
6SupercellTechnology & Software69.171.179.520.650.580
7Huhtamäki OyjIndustrial & Manufacturing677762.434.842.20
8DNATelecommunications66.27071.219.150.9422
9Metso OyjIndustrial & Manufacturing64.974.26631.842.40
10Meyer TurkuIndustrial & Manufacturing64.874.863.640.134.70
11Fiskars GroupRetail & Consumer64.879.649.638.441.20
12SäästöpankkiFinancial Services64.669.970.430.739.20
13Fortum OyjEnergy & Utilities6467.574.323.743.85
14Valmet OyjIndustrial & Manufacturing63.875.46132.842.60
15HandelsbankenOther63.773.360.629.144.20
16Rebase ConsultingIT Services & Consulting63.670.964.128.342.60
17Kemira OyjIndustrial & Manufacturing6274.858.53440.80
18ABB OyIndustrial & Manufacturing626671.522.943.10
19Vaisala OyjTechnology & Software61.866.670.922.644696
20Metsä Board OyjForest & Paper61.271.555.94229.546
21Outokumpu OyjIndustrial & Manufacturing60.668.765.443.625.10
22SEBFinancial Services60.166.966.627.9390
23Sampo OyjInsurance & Pensions6069.26429.2400
24Rettig GroupIndustrial & Manufacturing59.876.55554.222.30
25VarmaInsurance & Pensions59.372.658.145.826.80
26Sveriges RiksbankFinancial Services59.168.757.433.435.30
27Delete GroupIndustrial & Manufacturing58.973.452.747.126.30
28Nordea Bank AbpFinancial Services58.961.672.432.329.30
29Olvi OyjRetail & Consumer58.867.560.94621.50
30TCSIT Services & Consulting58.760.171.437.422.70
31St1 NordicEnergy & Utilities58.666.866.936.530.30
32MandatumFinancial Services58.661.972.524.837.10
33AccentureIT Services & Consulting58.561.169.538.422.70
34LähiTapiolaInsurance & Pensions58.368.361.844.923.4614
35IlmarinenInsurance & Pensions58.366.462.827.738.769
36HIABIndustrial & Manufacturing58.36466.641.622.40
37Elisa OyjTelecommunications57.869.55842.327.20
38Gofore OyjIT Services & Consulting57.564.163.342.821.30
39VeritasInsurance & Pensions57.262.762.44220.70
40Neste OyjEnergy & Utilities57.169.65637.831.80
41Kone OyjIndustrial & Manufacturing57.165.965.937.728.20
42NordnetOther5760.272.22139.20
43PatriaIndustrial & Manufacturing56.768.356.430.737.60
44Tallink SiljaTransport & Logistics56.563.760.845.7180
45If P&C InsuranceInsurance & Pensions56.453.980.916.737.20
46Harvia OyjIndustrial & Manufacturing56.359.874.823.536.30
47Ponsse OyjIndustrial & Manufacturing5667.161.738.1290
48KuusakoskiIndustrial & Manufacturing55.965.658.951.414.20
49IKEA SuomiRetail & Consumer55.66656.342.523.50
50Kesko OyjRetail & Consumer55.365.25735.130.10